Site audit is an expert’s opinion, enabling to improve the efficiency of all indices of the website: Marketing site audit, Technical parameter analysis, SEO analysis of all rating related factors, Usability analysis. Staff training: Detailed instructions, Consultations, Seminars and webinars. Tips to improve sites: Provision of detailed information to enhance site performance, increase online sales Analytical surveys of visitor behavior on the site, Analysis of the payback of an advertising campaign or a source of visits, Analysis of the target audience, Estimation of conversion, return on investments, budgeting and an advertising campaign payback period
Tasks of analytics:
Any actions in the Internet environment, aiming at attracting customers in any way, require analytical data, both before and after the advertising campaign.
Study the needs of the target audience
Learn about the ways rivals attract customers
Assess the pay-back period of a source of attracting customers
These are just few of the tasks to be settled by the web analytics.
Site Analytics:
In addition to solving global issues, the tasks and the aim of the analytics include answers to all the existing questions on online sales increase and visitor behavior:
Site audit (usability analysis, SEO audit etc.)
Site analysis (competitors)