Wherever the visitor comes from, the decision to buy is made (or not made) directly on the website. Therefore, the main task of any site is to lead the visitor to the goal (make a purchase, call, subscribe). It is required to motivate the visitor so that he or she makes the actions you need and does not leave with nothing Site conversion growth Hundreds of visitors may enter the site every day, but it does not guarantee sales. The site must sell. Site conversion growth is one of the major components of Internet marketing, increasing sales. The main aim is to encourage the visitor to the desired action – filling forms, calls, registration on the website. Result: A selling profitable site, Loyalty of visitors due to easy navigation, clear site map and user-friendliness, Increase of online sales at no extra advertising costs
Actions to repeat sales It is common knowledge that to sell a service or goods to the existing customers is much easier and cheaper than to attract new ones. The objective is to create all the conditions, loyalty programs, and promotion events for repeat sales Result: Average bill increase, Audience motivated to repeat purchases, Business process optimization. It is possible to attract numerous prospect buyers to a website, but they will become buyers, if the manager timely answers the phone and gives exhaustive information about the product, if the visitor receives fast response to the request, if the service level (delivery, method of payment or other important factors) is comfortable and competitive. Result: Detailed report on the way the staff services incoming requests and calls from customers, Spot advertising to specific audience. To increase sales it is vital to clearly outline the target audience and show adverts only to them, since these are the prospects ready to make a purchase